Jonnyo's Cervelo P4 Commercial

The Cervelo P4. No other bike, save maybe the very first one, has ever been as heavily anticipated. Given the phenomenal success of the brand's P2C and P3C frames, the latter of which was and still is considered the industry standard for aerodynamics, the P4 was set to take the throne of ultimate time trial machine even before it's release.

While awaiting that moment myself, I remember coming across a commercial that professional triathlete Jonathan Caron made in anticipation of the machine. I believe that it is brilliant, and until I figure out how to embed video, you can watch it here.


You can find Jonathan's website at http://www.jonathancaron.com/ and read his highly entertaining blog, Jonnyo World, here.